Who, I wonder, is this aimed at? I don't know about anyone else but Easter, to me, means a crazy weekend of work and as much chocolate as I can eat. To others it means roast dinners with the family, maybe a Simnel Cake, a hot cross bun or two. To still others it means Jesus dying for our sins (then popping up again a few days later for a wave and a cheerio) and a nice church service.
Bank Holiday weekends. I can see the link when promoting (optimistically, given the typical British weather, I grant you) barbecues, outdoor furniture, and lawnmowers. I can see why people in the holiday mood might want to stock up on food and drink, examine the sales in sofa/carpet/DIY warehouses or visit tourist attractions.
But who, exactly, thinks "Ah, the Easter holidays eh? Four-day weekend, right? I better buy a Bank Holiday bundle of batteries, lube and a selection of vibrators." Who associates an extra Sunday with a need to buy as many budget sex toys as possible?
Emails along similar lines appear in my inbox prior to every public holiday and special event throughout the year. Halloween, Christmas, New Year, the Grand National, the Olympics, the General Election - all have their own dedicated sex toy promotional email. I know a wank is good for relieving the tension in times of stress, but really, my initial requirements for most of these occasions are usually more clothing or refreshment oriented. I don't often think "fuck almighty, if only I had a pink rabbit-style vibrator at a discount price for this Shrove Tuesday." A pink vibrating silicon dong might keep me occupied for a bit but even so, that still leaves 23 hours 42 minutes of Bank Holiday tedium to fill - 23 hours 42 minutes which might be better serviced with a plentiful supply of food and drink to be consumed upon my new sofa.
Am I out of step with this? Are my priorities hopelessly skewed? Are the rest of you planning a marathon masturbatory Easter Monday while the kids are out egg hunting? Does the thought of a public holiday send you running to the closet with a cry of "I haven't a thing to fetishwear"? What's the most bizarre offer to be found in your inbox?